When you approach investors, or receive a visitor on your website, it’s often a one-time opportunity. At that moment, you want your message to come across clearly, succinctly – and compel that person to action! You want them to engage with you further. But your prospect will only do this if he or she perceives [...]read more
If you are a startup or a small business, and your MARKETING is NOT WORKING as you had hoped and you want to GET MORE SALES, call me.
Either you are saying the wrong thing (marketing message) or doing the wrong thing (marketing activities.)
I help with both.
First, I work with you on establishing your marketing message. This forms the cornerstone of your business identity. Who you work with, what you do, what you claim to offer or solve. As we gain clarity on your claim, we narrow in on your target audience. As we learn more about where to find your target audience, we learn more about how to reach them, what to say to them, and how to market to them.
Once the marketing message is clear, we put together a customized set of marketing activities (marketing programs) and a marketing calendar for those activities, to make sure they are executed consistently. One we understand your target audience, its surprising easy to brainstorm imaginative, low-cost ways to reach your prospects.
We first focus on helping you create a clear, compelling marketing message because even the best marketing programs fail with the wrong message. Most businesses skip past examining their message and target client, and jump right into the marketing activities. This leads to disappointing results.
It starts with understanding you first – and then your target clients. Take a look below at my 10-step process for Marketing Message Mastery ™
Call me today to discuss your business!
I sincerely want to help you succeed.