877.362.7266

Do you...

  • Have a great business, but struggle when talking about it with others ?

  • Know what makes your business unique, but others aren't clear on what you offer?

  • Work too hard or spend a lot on marketing?
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There's a way out.

You can be armed with a clear marketing message that attract clients, for less money than you think.

    A marketing message tells customers who you work with, what you do, how you're unique, and the specific benefits they will receive from working with you.

Maybe you are...

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  • Not a professional copywriter
  • Focused on other aspects of the business
  • Need help seeing things from the customer perspective

    • Whatever message you have, we make it more direct, targeted, and results-oriented.

If I had eight hours to chop down a tree, I'd spend seven sharpening my axe. -Abraham Lincoln

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By coaching me, startup owners create a focused, succinct marketing message that naturally attracts clients. Sharpening your “ax,” your marketing message, maximizes the time, money and energy you spend on marketing.

10-Step Marketing Message Mastery ™

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  • Prospects are crystal-clear about what you offer and why YOU are the person they have been seeking. They feel confident about spending money with you. You're pulling instead of pushing. What would that be worth to you? We can achieve that in 3 months for less than $1,000.
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    • Let's do this.

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    If you coach with me, we'll create a focused, succinct marketing message that attracts clients and investors.

    Call me at 888.685.1548 to talk about your business and ask questions. If I can help, let's schedule a free review of your website, business card and other marketing materials.

    A clear message attracts clients, naturally.

     When you approach investors, or receive a visitor on your website, it’s often a one-time opportunity. At that moment, you want your message to come across clearly, succinctly – and compel that person to action!  You want them to engage with you further. But your prospect will only do this if he or she perceives [...]

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    10 Steps to Marketing Message Mastery ™

    If you are a startup or a small business, and your MARKETING is NOT WORKING as you had hoped and you want to GET MORE SALES, call me.

    Either you are saying the wrong thing (marketing message) or doing the wrong thing (marketing activities.)

    I help with both.

    First, I work with you on establishing your marketing message. This forms the cornerstone of your business identity. Who you work with, what you do, what you claim to offer or solve. As we gain clarity on your claim, we narrow in on your target audience. As we learn more about where to find your target audience, we learn more about how to reach them, what to say to them, and how to market to them.

    Once the marketing message is clear, we put together a customized set of marketing activities (marketing programs) and a marketing calendar for those activities, to make sure they are executed consistently. One we understand your target audience, its surprising easy to brainstorm imaginative, low-cost ways to reach your prospects.

    We first focus on helping you create a clear, compelling marketing message because even the best marketing programs fail with the wrong message. Most businesses skip past examining their message and target client, and jump right into the marketing activities. This leads to disappointing results.

    It starts with understanding you first – and then your target clients. Take a look below at my 10-step process for Marketing Message Mastery ™

    Call me today to discuss your business!
    I sincerely want to help you succeed.

    1. What’s Good About Your Business? – What are the benefits of your product or service?
    2. Reasons They Buy – What would motivate prospects to work with you? What need does your product or service fulfill? What are the pain points of your target audience?
    3. Competitive Landscape – Who else is satisfying these needs?
    4. Differentiators – What are the points of differentiation between you and your competitors?
    5. Positioning & Niche – What is your Unique Selling Proposition? Who are you uniquely positioned to serve?
    6. Target Market & Customer Avatar – What are the common characteristics of who you are uniquely positioned to serve? We look at this from multiple angles to construct your customer avatar.
    7. Big Problem You Fix/Need You Fulfill – What is the biggest benefit of what you offer, from the perspective of your target audience?
    8. Marketing Message Recap
    9. Elevator Speech- What will you say to prospects that ask what you do?
    10. Tagline & Personal Branding – What is your claim, and how can you brand yourself so that others remember you?
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